Skip to Main Content

Marketing & Management: Market Research

Finding Sales Information

Finding Market Share information at Ross Pendergraft Library will involve finding sales information for specific products, companies, and markets.  You can find total market sales from industry or market reports.  To find sales for specific companies or products, try trade journals, and specifically these resources:

Market Share

Market Share is essentially the ratio of sales for one company's product or product line to the total market sales of that product or product line, expressed as a percentage of the market.  This is something that can be calculated whenever total sales and specific product (or company) sales information are available.  


Company Profiles & Market Reports

Company Rankings & Lists