Skip to Main Content

Marketing & Management: Company Profiles

About Company Profiles

Company Profiles come from a variety of different sources, and can range in content from very detailed (including company history, SWOT Analysis, competitors, and more) to very basic (financials, executive board, contact information).  Finding publicly traded company information is often easier than private company data.  Please ask your librarian for assistance if you have trouble finding data on any specific company--public or private. 

Find Company Information with ValueLine

Valueline is an investment advisory service that contains financial and historical information about 1700 publicly traded companies.  It is most commonly used as a tool to select stocks and view company strengths and safety ratings as an investment.  However, Valueline can be a quick way to find the most current company financials, quarterly earnings, sales, and some industry analysis.

Search by company name or stock ticker.

A chart of financial strength of amazon.com

A chart of amazon.com sales

 

Find Company Profiles with Business Source Complete

Business Source Complete, includes over 1.1 million company profiles. 

Start by opening the database Business Source Complete.  [Off-campus users may have to login using their Tech username and password].

Basic company information, such as financials, industry classification, and executives can be found by selecting  "Company Information" from top of the page.

Search for companies or browse the alphabetical lists.

More detailed reports from MarketLine (formerly Datamonitor) containing company history, top competitors, and SWOT analyses can be found in the "Company Profiles" section.  Business Source Complete contains over 10,000 reports from MarketLine.

Go to "More", then "Company Profiles" to access these reports.

Find Hoover's Company Profiles

Hoover's Company Profiles, featuring financials, competitors, products, and operations for more than 40,000 public and non-public companies, can be found by opening the database Business Market Research Collection.  [Off-campus users may have to login using their Tech username and password].

Select "Browse", then "Company Reports" to access Hoover's Company Profiles

Search for a company name.  Select "Link to Full Text" to connect to the company report.


Hoover's Company Profiles from anywhere

You may also connect to a Hoover's Company Profile from any Proquest database by searching for the company name, and locating the icon within a search result.

Find Annual Reports with ABI/INFORM

Another source for important company information comes from their Annual Reports.  Not only do these report contain detailed financials, executive listings, and other basic company information, you'll also find letters to shareholders, photographs, changes in production, accounting practices, analysis of market risks, mergers, audit statements, and other information companies report to their shareholders.  Annual Reports can provide historical record of a company's progress, growth, and/or decline.

Many companies provide their annual reports through their websites.  The library has a collection of Annual Reports within the database ABI/INFORM.

Select "Browse", then "Company Reports"